Money Isn’t Everything in Politics

Much has been written about the sheer amounts of money flowing into political campaigns in the post-Citizens United era. However, to a certain extent money’s role is still heavily circumscribed by the fact that people actually make decisions and don’t necessarily believe every ad they see and hear (something I keep telling my far-left friends). The individual’s role is still present in the modern political system, I believe. Certainly not as prominent as it was in say, Lincoln’s day, but then again fewer individuals could vote then.

POLITICO on the results coming in tonight from New Hampshire’s primary:

“Cruz’s third-place finish also reflected badly on Rubio and Bush. Cruz spent less than $600,000 in the state yet finished ahead of fourth-place Bush who, between his super PAC and campaign, spent as much as $36 million on television. Rubio spent about $15 million and finished in a close fifth.”

Based on the numbers coming in from the NYT with 84% of precincts reporting, that means Jeb(!) Bush and his associated SuperPACs spent upwards of $1,200 per voter and still came in fourth. Rubio spent a comparatively frugal $560+ per vote. And Cruz? Just north of $20 per vote.

Posted on: February 9, 2016, by : Q.Z.